Surprise, surprise: album sales continue to drop in the U.S. Industry folks will blame illegal digital downloads, and there is certainly a case to be made. But the real culprit is likely the abundance of free and legal ways to hear music coupled with the disposable nature of what is produced. When you can hear a bad song once, you've no need to drop money on the right to hear it again and again.

According to industry figures, album sales dropped for the eighth time in nine years, falling 12.7 percent to 373.0 million units in 2009. Want to know why? Michael Jackson, whose sole appeal during the year was that he died, was the top selling artist. He didn't release new music during the year, which means the rest of the world's artists couldn't compete with someone whose music is already in many, many collections. Taylor Swift and Susan Boyle also were in the upper reaches. I'm sure Swift is a nice girl, but I haven't heard a note of her music and can't say I feel any detriment from that lack. And Boyle is a novelty who was guaranteed to sell. No one else singing that kind of material will ever sell like she did, so that's an anomalous blip and nothing more.

While Internet piracy is blamed, it's interesting to see that in a recessionary year, spending on concerts actually increased. Could it be true, as often stated, that getting music into peoples' hands, however it is done, can create fans willing to spend money on other experiences? That seems to be the case.

Legal downloads continue to climb, with sales rising 8.3 percent to 1.16 billion tracks. Most amazingly, some tracks sold more than 4 million digital copies. That's an amazing statistic that shows people are engaged with music, they're just choosing to get it in different ways. Has a single in any past format -- 7" vinyl, cassette or CD -- ever come to 4 million in sales? It seems as if the era of ubiquity in pop singles is over, but I'm probably wrong, chalking it up to the fact that I'm old and haven't listened to anything but NPR on the radio in a decade.

One report on the sales figures from the Chicago Tribune's Gret Kot points out "one of the more delightful oddities of the digital era, vinyl album sales continued their recent resurgence. Though representing only a small fraction of the overall market, vinyl is the one physical product that continues to defy trends, with sales up a whopping 33 percent to 2.5 million."

That's no surprise, however. People willing to spend money on music are passionate about it. The most passionate are those willing to spend money on vinyl. While a digital download is an afterthought, a vinyl purchase is a declaration of intent: I like this artist and want the most permanent artifact I can acquire to cement that fact. There is more great music being made than ever before, it's just not selling worth a darn.

Labels: commerce, music