5.07.2009
Murdoch poised for 'Away We Go' boost
The film, "Away We Go," is due out June 5. It stars John Krasinski and Maya Rudolph as a longtime couple who are going to have a baby, but whose world is turned on its ear when Krasinski's parents (Jeff Daniels and Catherine O'Hara) reveal that they're moving out of the country, thus taking away the couple's reason for living where they do. This sets the pair off on what looks to be a standard road movie.
Given the film's provenance, it will surely be a big deal. The marketing, complete with cut-and-paste photos and hand-lettered titles, feels like an indie-film greatest hits, conjuring everything from "Rushmore" to "Juno." Who stands to benefit most from all of this? Alexi Murdoch, please stand up.
Murdoch's music was heard in the film "Garden State" -- though not on the soundtrack -- one of the best examples of music use in film propelling an act commercially. In that case it was the Shins, another pleasant pop act. Could Murdoch see similar benefits? It's likely. His music seems tailor made for this use, the film will expose hundreds of thousands of people to it and the soundtrack gives them an easy way to sample his wares.
MP3: "All My Days"


