I seem to have sparked some discussion with a recent comment at Sepulculture, a good lit blog written by someone at Anchor and Vintage whose job is, in part, to create online marketing campaigns for books (I'm oversimplifying; he explains it better here). The discussion revolves around a woman who dressed up as a giant weenie to promote a children's book at the recent Book Expo America. Some saw it as demeaning for the publicist in question, others just thought it was a waste of resources. I argued that any publicity is good publicity, and that, thanks to the handful of bloggers who wrote about it, I now know about a book that would never have popped up on my radar otherwise. With the tens of thousands of books published each year, why not do anything you can to elevate your profile?